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Writing a cut-thoat yet simple Facebbok Ad copy *(FREE report and template inside)

Sylvester Adonike

Sat, 13 Apr 2024

Writing a cut-thoat yet simple Facebbok Ad copy *(FREE report and template inside)

In today's fast-paced digital landscape, utilizing the power of social media advertising is crucial for businesses aiming to thrive and grow. Among the diverse platforms, Facebook stands out as a powerhouse for reaching and engaging with a vast audience. To make the most of this platform, businesses can leverage well-crafted Facebook ad templates to captivate their target market and boost conversions.


There are parts of Facebook ad templates that are important and these include -


1. The headline:

The headline is the hook. Think of it as two men who are crossing the street, one is well dressed and attractive and the other is not. In most settings, people (probably including you) would look and for a few seconds look at the man (even if you are a man). We appreciate good things, and you need to make people (your audience) appreciate what you have for them by first attracting their attention.

For example - read the below and make your choice on which you can click on -

"How to lose weight in 90days without exercise"

"Bizarre method an Ohio woman used and lost 10pounds in 90days - Without exercise"

Although the two headlines are selling the same product, they elicit different actions from different people.


Do not worry, I have written a short report on this with samples 


2. The Ad copy:

When the headline has done its job of getting attention, it is now left for the ad copy to convince your prospect that your product is the right pick for them. There is fierce competition out there and a lot of others are promoting or advertising in the same niche as you, or even the same product (if you are promoting an affiliate product), you need to stand out and there are ways of doing this as -

  • Amplify pain
  • Offer free high-value content for free
  • Use storytelling
  • Use emotions etc

In the free report, I will share, you'll see a sample of a long copy and other types of ad template copies.


3. Call to action:

People love to be told what to do. Your call to action should be tailored to what your ad is saying. There are different types of call-to-action buttons and these can include -

  • Brand awareness
  • Conversions
  • Traffic
  • Engagement
  • Reach etc

I always say it doesn't matter how long your copy is as anyone interested in your ad will either finish reading or take action halfway. This does not mean writing way too long copies that lose thread or substance halfway through

I use the three-step formula in writing the copy of my ads and these include -


  • Introspective question
  • Pain reiteration and
  • Solution offer

The first method makes them mutter yes to your question, the second step makes them realise their even if they were unaware of these and the last gives them precisely what they are looking for. This is just a short summary of these steps but in detail, they explain and contain a lot


By incorporating these effective Facebook ad templates into your marketing strategy, businesses can drive higher engagement, increase brand awareness, and ultimately achieve their desired conversion goals. Remember, the key to success lies in creating visually appealing, value-driven content that resonates with your target audience's needs and preferences.

To download the Facebook template report I wrote just for you, please click here. The report has samples of templates and also shows these with a live Facebook Ad


PS: Always read the ever-changing terms and conditions to stay safe

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